21-23 August 2019

Our Marketing Campaign

The show organiser and manager operate a series of all year round marketing activities and promotional campaigns to generate the widest publicity for Asia Lifestyle Expo

  • E-mailing and direct mailing of promotion leaflets and invitations to target buyers in Thailand and all nearby ASEAN Southeast Asian countries including Importers, Department Stores, Trading Companies, Wholesalers, Retailers, Sourcing Agents, Promotion & Marketing Companies, and Buying Offices.
  • Advertising in prominent housewares, gifts, toys and lifestyle product trade magazines and newspapers in Southeast Asia, as well as online banner adverts at major sourcing portals and trade association websites, particularly in Thailand and CLMV (Cambodia, Laos, Myanmar & Vietnam), plus promotion on popular social websites (Facebook, Twitter and WeChat).
  • Our professional call centre to personally telephone target visitors in our Southeast Asian buyer database to introduce the show and invite them to come visit.
  • Promotion and distribution of buyer registration cards and promotional materials at major international trade fairs held in Thailand and other Southeast Asian countries.
  • Listing the show details in international trade fair calendars (both print and online media).
  • Liaison with press and media channels to generate special media coverage, feature articles, advertising and press releases for the show.
  • Lining up with trade associations in Southeast Asia to bring a great number of buying groups to the show:
    • Union of Myanmar Federation of Chambers of Commerce
    • Myanmar Retailer Association
    • Myanmar A.G.T.I. Society
    • Thai Retailer Association
    • Board of Investment of Thailand
    • Federation of Thai Industries & its sub-associations
    • Thai Chamber of Commerce
    • Chambers of Commerce in different cities of Thailand
    • Thailand Convention & Exhibition Bureau
    • Lao National Chamber of Commerce & Industry
    • Lao Handicraft Association
    • Thailand Embassies in CLMV
    • Cambodia Chamber of Commerce
    • Cambodia Entrepreneur Association
    • Cambodia Young Entrepreneur Association
    • Vietiane Capiral Chamber of Commerce & Industry
    • Association of Vietnam Retailers
    • Vietnam Chamber of Commerce & Industry
    • Hong Kong Trade Development Council
    • Chinese Chambers of Commerce & Communities in CLMVT
    • OSMEP Thailand
  • 24/7 promotion over the show website: www.asialifestyleexpo.com