Our Marketing Campaign

The show organiser and manager operate a series of all year round marketing activities and promotional campaigns to generate the widest publicity for Asia Lifestyle Expo

E-mailing and direct mailing of promotion leaflets and invitations

to target buyers in Thailand and all nearby ASEAN Southeast Asian countries including Importers, Department Stores, Trading Companies, Wholesalers, Retailers, Sourcing Agents, Promotion & Marketing Companies, and Buying Offices.


Advertising

in prominent housewares, gifts, toys and lifestyle product trade magazines and newspapers in Southeast Asia, as well as online banner adverts at major sourcing portals and trade association websites, particularly in Thailand and CLMV (Cambodia, Laos, Myanmar & Vietnam), plus promotion on popular social websites (Facebook, Twitter and WeChat).


Our professional call centre

to personally telephone target visitors in our Southeast Asian buyer database to introduce the show and invite them to come visit.


Promotion

and distribution of buyer registration cards and promotional materials at major international trade fairs held in Thailand and other Southeast Asian countries.


Listing

the show details in international trade fair calendars (both print and online media).


Liaison with press and media channels

to generate special media coverage, feature articles, advertising and press releases for the show.


LED Screen

display in other trade fair


Lining up with trade associations in Southeast Asia to bring a great number of buying groups to the show

- Cambodia Chamber of Commerce
- Cambodia Business Association
- Cambodia's Small and Medium Enterprises (SMEs)
- Penang Chinese Chamber of Commerce (PCCC)
- Kuala Lumpur Malay Chamber of Commerce (KLMCC)
- Associated Chinese Chambers of Commerce and Industry of Malaysia
- Malaysia Retailers Association 
- Malaysian Gifts & Premium Association
- Malaysia Shopping Malls Association
- Malaysia Retail Chain Association
- Singapore Chinese Chamber of Commerce & Industry
- Singapore International Chamber of Commerce
- Gifts Association Singapore
- The Singapore Booksellers and stationers Association
- Singapore Business Federation
- Lao National Chamber of Commerce and Industry
- Myanmar Business Executive Association
- Union of Myanmar Chamber of Commerce and Industry
- Myanmar Retailers Association
- Vietnam Chamber of Commerce and Industry
- Vietnam Association of Small and Medium Enterprises (VINASME)
- Thai Toy and Children Product Association
- Thai Retailers Association