Why The Show

Capture The “One Belt One Road” Market Opportunities

China’s grand “One Belt One Road” initiative is now under way to promote free flow of trade, market integration and forge new ties among various economies along the routes spanning China, ASEAN, the Middle East and Eastern Europe. In particular, the initiative is binding Southeast Asian countries (India, Indonesia, Thailand, Vietnam and Philippines, Cambodia, Myanmar, Laos, Brunei, Malaysia and Singapore, etc.) together as a huge regional market. Over these years, these countries have witnessed rapid economic growth, rising disposable income and purchasing power to push up the demand for various daily consumer goods and lifestyle products. Southeast Asia is emerging as an enormous and lucrative market with great growth potential.

  • ASEAN is the world’s sixth largest economy and third largest in Asia with a combined GDP reaching USD2.6 trillion in 2016 and is set to double up to USD4.7 trillion in 2020. ASEAN is forecast to become the world’s fourth-largest economy by 2030.
  • Home to 640 million population, ASEAN emerges as the world's third-largest consumer market, behind only China and India. Its middle-class population is projected to increase dramatically from 190 million in 2012 to 400 million in 2020.
  • ASEAN’s total merchandise trade in 2016 stood at USD2.2 trillion with intra-ASEAN comprising the largest share at almost 24%. ASEAN merchandise exports and imports grew at 7.2% and 6.6% respectively in 2016.
  • ASEAN is the key import market for China and many parts of the world. China has been ASEAN’s top trading partner, with total trade in goods amounting to USD368 billion in 2016.

A New Sourcing Platform For Asian Lifestyle Products In Bangkok

The region’s escalating demand for well-designed, stylish and high quality lifestyle products bodes well for Asia-based and international manufacturers who want to increase their sales and market expansion in Southeast Asia and ASEAN region.

This brand-new lifestyle products exhibition in Thailand sets to offer suppliers and buyers from East Asian and ASEAN countries an exceptional platform to capture the enormous business opportunities brought by the Belt and Road Initiative as well as the fast economic growth of the region.